Heidi Marshall

I am responsible for developing and overseeing the marketing strategy for the top target customers. Additionally, I support the Marketing Manager and Apprentice to deliver marketing programmes across Aptem’s product range, and work with the Chief Marketing Officer to maintain strong brand presence in the marketplace and identify new market opportunities.

At Aptem we’re passionate about creating solutions that enable our customers to deliver world-class training offerings that support their learners in developing in their chosen careers. Demand for our end-to-end SaaS solutions are ever-increasing and we are continuing to expand rapidly as a business. If you’re interested in joining a talented, committed and driven team that is leading the charge in this fast-growing space, then you should apply!

With 15+ years' experience in B2B marketing, I am driven by the influence of marketing campaigns and initiatives on the sales pipeline and customer experience. My most impactful projects are the result of deep collaboration with a broad range of colleagues and partners – from sales and project teams, to senior leaders and subject matter experts. I’m passionate about using the marketing mix to its full potential, flexing according to resources and budget. I have a strong track record in devising, executing and evaluating multi-platform marketing campaigns to generate leads, raise brand awareness, build reputation, strengthen client relationships, and create revenue opportunities. I enjoy balancing strategic thinking with detailed execution; and combining creativity with analytic evaluation.