Kate Hulburd
Senior Marketing Manager
What I do at Aptem
Alongside our wider marketing team, I plan and deliver integrated marketing that grows brand awareness and pipeline for Aptem’s apprenticeship management platform. Working closely with colleagues in sales, product and implementation, I create clear, useful content for prospective customers, and run account-based initiatives to keep our brand front-of-mind with priority accounts. I also support the Events & Marketing Manager to deliver standout customer events and manage our presence at leading industry events and conferences.
Who am I?
I've spent my career working in B2B tech marketing - from CRM systems and productivity apps to Aptem's apprenticeship management platform. I'm motivated by developing a deep understanding of customers, and translating their needs into benefit-led messaging and engaging experiences.
Advice for prospective candidates
You’ll be joining a highly collaborative team that welcomes ideas and enjoys exploring new tools and approaches. Expect to take ownership of workstreams and work at a fast pace, with plenty of support from colleagues along the way.