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Kate Hulburd

Senior Marketing Manager

What I do at Aptem

Alongside our wider marketing team, I plan and deliver integrated marketing that grows brand awareness and pipeline for Aptem’s apprenticeship management platform. Working closely with colleagues in sales, product and implementation, I create clear, useful content for prospective customers, and run account-based initiatives to keep our brand front-of-mind with priority accounts. I also support the Events & Marketing Manager to deliver standout customer events and manage our presence at leading industry events and conferences.

Who am I?

I've spent my career working in B2B tech marketing - from CRM systems and productivity apps to Aptem's apprenticeship management platform. I'm motivated by developing a deep understanding of customers, and translating their needs into benefit-led messaging and engaging experiences. 

Advice for prospective candidates

You’ll be joining a highly collaborative team that welcomes ideas and enjoys exploring new tools and approaches. Expect to take ownership of workstreams and work at a fast pace, with plenty of support from colleagues along the way.
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